Welcome to retailcomic.com!

For those who are discovering my work for the first time, I’m Norm Feuti, and this is the new online home of my syndicated comic strip, Retail.

Retail presents a humorous look at the retail industry by chronicling the daily events at the fictitious Grumbel’s department store. Drawing from my 15 years of experience working in retail management, the humor of Retail plays out through the day-to-day trials and triumphs of four main Grumbel’s department store employees (Marla, Cooper, Val, and Stuart) and the customers they encounter. Retail is distributed worldwide by King Features and appears in about 70 newspapers throughout the US and Canada.

In celebration of its fifth year in syndication, I’m expanding Retail’s online presence with this new website.  Retail comics will now update daily on retailcomic.com.

This site offers fans of the strip a new way to enjoy Retail comics on the web.  Readers can now comment on individual comics, share them via their favorite social network, and browse through the entire run of Retail comics by using the archive drop-down menu on the sidebar.  Every Retail strip that’s ever been printed is on this site, so feel free to dive in and read them all!

I’d like to offer a sincere thank you to all my fans for making the last five years such a rewarding experience.  I hope you enjoy the new site and visit often!



7 thoughts on “Welcome!

  1. Hi Norm!

    I like having the new strip on its own site. I’ve spent a lot of time going through the archives and catching up. (My kids love Retail too!)

    I have one quibble about the site layout. It looks like there’s a lot of visual space at the top, above the characters’ heads. I can see the strip just fine, and the buttons, and below that, the date for today’s strip, to leave comments. (I do have to scroll down to see if there are any comments.)

    But any news for the day is off the screen below that. So to see if there is any news, I have to scroll down. Since the news doesn’t update every day (on basis of my experience at your last website) I don’t scroll down.

    I know it’s a small thing, but it would be cool to be able to see if there was any news at a glance. I don’t expect you to change everything for one person you’ve never met 🙂 but I thought you’d like to know.

    I hope Retail has a long and safe home here! I look forward to reading it every day.



  2. Great new site Norm! I’m glad I have access to the full archives, but isn’t there a way someone can put those in a bound copy so we can buy them?

  3. Great new site Norm, I spent the better part of the week going through and reading every single Retail strip. It’s amazing how so much of the strip sparks a memory of my own working experience in retail (I’ve worked in a Kmart, a convenience store and a Ritz Camera). Thanks for making the archives available to us folks whom never had the chance to read the past five years in the paper. I hope you get the chance to make a collection of your strips in book form so I can read them again and again without resulting in eye migraines.

  4. Hi Norm,

    Juse a short note, in the third panel today (see above) Copper’s name tag has disappeared. (He has it in the first two.)

    Cooper is the only one with an ounce of sense, although if that was true, he would get a real job. Oh well, I still love him. Keep up the good work, Norm.


  5. I check this site every few days, so when I come here I often need to go back a few pages to get to where I left off. What happens is I have to scroll down a bit on every single page in order to hit that back button for the previous comic. I would love it if you could put the navigation buttons above the comics (which I think would look better anyway), or minimize all that dead space at the top of the screen. This would make navigation so much easier. Thanks for considering my suggestion. 🙂

  6. Hi, Norm! A friend pointed me in the direction of your comic strip because I work for a large discount store, and I often need to vent about customers and management. Often your strip is painfully true! I read it daily, and found this site after being unable to load the strip from thee Seattle PI 11/14. I read it daily, so I was frustrated. I am looking forward to reading everything from the beginning! I am also looking forward to being able to comment on each day’s offering. Keep up the awesome commentary!

    I have spent most of my working life as a substitute teacher, and I see a LOT of correlation between the retail world and education these days. Customers need to remember what they learned in Kindergarten – continuing a pattern (keeping things in their proper departments,) and putting apparel back in the right size by matching either the hanger nub color or the letters or numbers on the nubs, Standing i line an, waiting your turn, and being kind to others sort of goes without saying. Management, like school administration, needs to stop micromanaging and let the Associates do their jobs. It also takes months to teach customers a new way to be organized in the fitting room and how to line up a different way at checkout. How long will it take our customers not to freak out at a long line that feeds to the next available cashier rather than leave in a huff because they think it will take more than 15 minutes to be at the front of the line? So far, longer than 3 months.

    Obviously I could do a lot of venting. Thank you, again, for expressing so much of it for me.

  7. Hello,
    I picked up your book quite by chance at a local bookstore. I never heard of the Retail cartoon before. After scanning a few chapters I bought it and have totally enjoyed it cover to cover. I’m something of a senior citizen, but have worked on and off in retail for more than thirty years.
    My “real” career was supposed to be education but along with the other zillion underemployed lemmings of the world I remain at a big box store. Your book is a really unique perspective and hits every key point of retail hell from training videos to corporate tools.
    It’s truly a book that needed writing and we’ve been sharing excerpts in the lunchroom daily. My suggestion would be to create a forum of some kind. It would be amusing to share across the internet with other folks the stories of our customers clawing at the windows like a horde of zombies at closing time etcetc, stories that we all can relate too.
    If perhaps it was stipulated that real identifiable names of individuals or businesses could absolutely not be used it would be a really excellent concept. Thank you again for the great book and we look forward to the sequel !!!!!! Ignatz and the Gang

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